Arabian Journal of Business and Management Review (Nigerian Chapter)
Vol. 5 (2), 2018
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No.
Paper Title, Author(s) Name
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1
TRAINING NEEDS OF BUSINESS EDUCATORS AND ENTREPRENEURIAL SKILLS ACQUISITION BY BUSINESS EDUCATION UNDERGRADUATES FOR SUSTAINABLE DEVELOPMENT
Author(s): Nwaukwa, Faith Chukwudi ,Iloeje, Ebere ,Nzeh,Obianuju Ann and Nwagu, Eucheria Chinwemma
DOI:10.12816/0043951

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2
EFFECT OF VISUAL APPEARANCE OF PRODUCT ON IMPULSE BUYING/PURCHASE IN GROCERY ITEMS
Author(s):Mohanad Qammar and Muhammad Ali
DOI:10.12816/0043952
3
IMPACT OF BRAND IMAGE ON CONSUMER BUYING BEHAVIOR
Author(s):Muhammad Shoaib and Mr. Muhammad Ali
DOI:10.12816/0043953
4
THE IMPACT OF BRAND EXTENSION ON BRAND IMAGE OF PARENT BRAND IN APPAREL INDUSTRY OF PAKISTAN
Author(s): Tayyab Tahir and Muhammad Ali
DOI:10.12816/0043954